john&chris
Multi-award winning creative leaders, visual artists, content creators & professional dreamers
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E4 Shutdown

To encourage the youth to vote during the 2015 general election E4 was shutdown for the whole day.

Instead of the normal programming and advertising, viewers were shown Darren. For 12 hours.

Instead of the normal programming and advertising, viewers were shown Darren. For 12 hours.

18-24 vote rose by 6% compared to the 2010 election.

All thanks to this channel takeover.

“totes didn’t think E4 was gonna go thru wid it :(" - @CherryPie

“I hate you E4" - @Baybaygrrrl