Multi award winning Skoda ‘Cake’, voted 2nd best ad of the decade by the UK public.
'This is advertising on a big scale. It's imaginative, ambitious, painstakingly crafted - destined to hit the target of being the ad you are glad to see. It's an instant classic.' - BBC News
The sequel to 'Cake' wasn't so sweet.
The second 100% edible advert from Chris&John for Channel 4 'Great British Bake Off'.
“Paul McCartney-singing cakes and jam-vomiting buns: new Bake Off trailer is disturbing, say fans” - Telegraph
The campaign was a success. The first episode consolidated at 12 million viewers - higher than the first launch on the BBC - and brought in Channel 4's biggest audience for 5 years.
