Cadbury’s Glass and Half Full Productions made joyous short films.
Eyebrows quickly got 10million views thanks to Kanye West, Tina Turner and Lilly Allen all sharing or spoofing it. Voted in top 20 ads of the decade voted by the Great British public.
Then Glass and Half Full Records was launched, a joyous record label that promoted fair trade in Africa.
A track and music video was created entirely by Ghanian performers and artists released on iTunes with proceeds going back to Ghana.
Seven singles were released including Paulo Nutini and the Big Ghana Band.
