Press
Campaign article announcing Chris and John leaving the Firepit to follow their dream.
“The renowned creative team, who previously led Channel 4’s in-house agency 4Creative, are departing the company to write scripted entertainment.
Allison and Bovill joined Warner Music in 2017 to head its in-house creative and production unit and develop formats and programming with the record company’s roster of artists. During their tenure, they launched a performance music channel, created branded content and oversaw features including the forthcoming Liam Gallagher documentary As it was.”
Chris & John wrote this piece with a rallying cry to creative industries:
“So, starting today, transform your business into a melting pot of back-stories and life experience. Ram every department full of "beautiful weirdos". People work best when they don’t match. Creativity needs difference. It won’t be easy. Diversity throws everything up in the air. Diversity creates change. It creates new perspectives. It creates new understandings. It creates friction. It creates sparks. And that’s the whole point: diversity creates.”
“Last year, John Allison, an ECD at 4Creative, Channel 4’s in-house creative agency, was diagnosed with suffering from Attention Deficit Hyperactivity Disorder, a condition he has lived with all his life and which has had a significant impact on his personal life and work. Here he talks to CR about ‘coming out’ to colleagues and friends as suffering from a mental health condition, and the importance of asking for help if you are struggling”
“Warner Music UK chief executive Max Lousada, who launched The Firepit, talks about “placing the creative process at the heart of the organisation. Like a growing number of companies, Warner Music thinks investing in creativity and marketing and bringing it in-house can be a source of business advantage and a point of differentiation in a digital world.”
A piece by Eliza Williams at Creative Review
“For the first in a new series of stories looking at overcoming creative adversity, Chris Bovill and John Allison talk us through a project for Channel 4 which proved that making truly effective branded content can be a bumpy, complicated experience”
A Campaign piece about how 4Creative excels as an inhouse creative department.
“Dan Brooke, What was your impression of Chris and John when they were joining Channel 4 in 2012?
- Right away they sounded the part. They certainly looked the part. And so they’ve turned out to be. More so, in fact. Most of all, the "black sheep" tendencies were there from the start. Always positive too, and always cheerful. I like that.”
Piece in Variety about Chris & John joining Warner Music
“Chris and John are among the most celebrated creatives of their generation,” Lousada said in a statement. “Their fresh, bold and inventive perspective has helped redefine some of the world’s best-loved brands….Together, they make an incredibly dynamic team that will accelerate our growth into this exciting space.”
For the Campaign 2017 Annual, they were awarded top 10 Trailblazers for Change
“Creative businesses need to stop hiring "samey people" making "samey work" and instead make braver appointments to challenge the status quo. In 2017 this inspiring team of self-styled "beautiful weirdos" jumped ship from 4Creative to forge a path for in-house creativity at Warner Music, at the head of its content production arm, The Firepit.”